Advertising and Cultural Politics in Global Times by Pamela Odih

By Pamela Odih

ads and Cultural Politics in worldwide instances lines daringly transgressive convergences among cultural politics and worldwide ads media. It engages with a variety of interpolations among cultural politics and ads applied sciences together with: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of illustration, the political sign-economy of citizen branding, techno-political convergences among the social and political, and the marking of a brand new interesting geo-political terrain for cultural politics in worldwide occasions. Tracing international advertisements practices to the cultural politics in most cases manifested within the postmodern political caesura of ads, this publication uses wide case experiences, while drawing at the paintings of Baudrillard, Giroux, Foucault, Castells and Latour to demonstrate the style during which advertisements keeps to revolutionize the political sphere. As such, will probably be of curiosity to a number of readers throughout media stories, cultural reviews and sociology.

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